Please post your responses after viewing the interview and looking at their site
http://www.vjtheory.com
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About Me
11 comments:
"It doesn't work inside the market." Economics drives everything. Who is it that decides what art is. Is it the artist or the curator? Perhaps the artist must just create without worries of who will see it? Can you be that selfless. Who do we create for? Do we create for Raphael for his recognition and praise? Do you create for a society who drives you to do something or you get smacked? Or do you create because you need something to fill the day between work and sleep? I don't know there is really no romantic spin I could put in here to resolve my moral dilemma to get things done.
Real time books.
Practitioners should reflect and theorize on their work.
Thought as content.
There has to be a market for something. Without a market for something it has a hard time existing. A lot of artists genius isn't realized until after they usually die. It can be good to do commercial art to support your true passion of something that hasn't been realized yet and doesn't have a market.
Theory and thought as content is an interesting idea. One would traditionally believe that their work has to be just that, a piece of work. Using the conceptual as the driving force behind the content, as well as the content itself, is opening a whole new door for creativity, collaboration, and new ideas.
In regards to marketing ideas, it's always a bit unsettling for a relatively unknown artist to get their work out into the public because they feel there might not be a market for their interest. If there is anything that one can gain from a majority of these mapping festival lectures is that many people have found a way to do what they want and find a niche audience.
Almost forgot...
One of the more interesting things I found while listening to the lecture was the idea of virtual collaboration. It was said that Ana and Brendan do once in awhile see one another but with the open option of being able to still collaborate virtually really shows the power of our current connectivity. It really makes me think that some of us really should have worked more with Chris and Kat while they were away and really see the power of collaborating from away to see what we could come up with.
Side note: Correct me if I'm wrong, The Postal Service album was also conceived from distance.
Who is art, what is art, when is art.. ect. These two are culling, as stated. Casting out their nets and seeing what they bring in. This is really how new media functions. Its all about interactions and what other people bring to the table, today mainly via the internet. They found a topic that has not been widely discussed and are putting it out there and asking us what we think about it.
It is no surprise that Anna and Brendan can work over such distances because that is what they are asking of other people. They are developing a community. But there is no location requirement for this community. You just need to know how to get your voice heard.
When the vjtheory project was explained I liked how the idea that just the ideas and concepts should be art themselves, not just their solutions. I believe Chris touched on it, but the vjtheory project is a great starting point for people who may not have a marketing starting point but need one. We live in a very fast-pace changing technological world and what was most marketable yesterday could be something which is completely different from today and these most often are ideas that have not yet been marketed. We need to make sure that there is a place for artists to share their work and market it, or at least have them in an environment where they can be noticed in such a fashion. I believe the VJtheory and the mapping festival as a whole are great starting points for the creation of these environments.
I think art is much more valuable when you can hear or read about the artist's intentions in their own words or in whatever medium. Real-time books is an interesting project. But I think people can better understand and interpret the art with the artist's reflective comments, to understand their creative process, their resources and inspiration. With dvds and special features we are seeing that more and more through directors commentary. I think that's a vital component of any art work. It's difficult to really understand something at face value, you have to delve deeper.
Practitioner-reflect and study theory
other ways to develop theory
write about/theorize about there work because they have an inside perspective about their work.
representation of content- Work wasn't allowed in a gallery originally and in time everyone wanted it. What is considered a piece of work?
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Chris C made a good point about an artists work not being recognized until they are dead. Artists seem to have a a blance between creating for the market or for their "own" personal pleasure. Often artists work is categorized into specific styles, and compared to other works of that time, and its often not till this work is rediscovered later on that it starts making an impact and becomes the new standard. If you look at art threw time you can see these transitions.
I had an interesting discussion with a lady here in Scotland, who did her final studies with art and was had her own business for about 8 years. She told me how she lost her lover for art, because she was creating for the market, and doing work to keep a living and lost he love for it. She told me the best piece of advice she could give me is to really experiment and try anything I wanted before i graduated because once you in the real world, you know longer have the same opportunities.
In the blog titled "The Wizard of Oz", they raised an interesting question about the role of the Vj. Which is the real focus, the creator or the spectacle? And where does it lie in terms of art and contribution to a live show? Is the piece itself the only interaction the vj has with the audience? They said that in a performance there is very little actual input from the audience.
The work itself will determine whether the performer takes a part in the show or hides themselves.
The website provides an interesting place for "practitioners" to share their thoughts on the art of vjing, and collaborate of developing those ideas.
Theory as content is an interesting concept to me. I can see theory being acceptable content is cases where said theory can be decoded and digested, but in cases where theory is so deeply encrypted by art that it is impossible to understand, "theory as content" disappears.
THere are many ways of creating art. Some people i know choose not to think, but simply create on a whim. Would this be content as theory? If the point of your work is simply that it exists and it was created in a meditative, unthinking state, what does that say about your theories as an artist? Can a piece thats not meant to say anything still mean something?
This was a pretty cool interview, it's interesting to see how serious some people become in front of a camera and how loose some people are. The female in this is fully serious throughout the interview while the guy is joking most of the time. They also have a very interesting concept for their work. I've always thought that content can serve as art work as it's a form that can be manipulated and created, and I think that's ultimately what these two are doing. It's also really interesting that they work in a virtual setting most of the time and only meet on a few occasions a year. I think that's another new media form that's relatively similar to this course.
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